Email templates for recruiting:
Do's and Don'ts
Recruiting templates that are top notch, leave a lasting impression and wont botch
Recruiting agents through email is one of the most effective ways of finding talent in today’s competitive job market. Brokers often use recruiting email templates to make their job search process efficient, and to ensure that they are sending out customized emails to potential candidates. Here’s a look back at your early school days. In your third-grade class, Mrs. Moss is writing on the whiteboard (or, for some of you, the chalkboard). Students are instructed to drop a quarter into the bucket. As your student count grows, you will receive more quarters. As a result, a brokerage will be able to generate more revenue the more agents it has on its team. Simple as that. Agent recruitment is one of the most time-consuming, expensive, and effort-consuming tasks for brokers. This is what they should do. When using email recruiting templates, many brokers make vital mistakes that can result in the loss of an agent.
It is a daily habit for real estate agents to check their email. Competitive agents worth trying to recruit are those whose goal is to succeed (aka the ones worth investing time in). The managing broker must constantly be aware of whether clients, potential clients, or transaction coordinators are the ones who are attempting to contact him/her. They check their email on purpose, as real estate agents are very busy people.
From the very start, your recruiter email templates and real estate agent email templates have to catch everyone’s eye. If you don’t, you might end up looking at DEBO (didn’t even bother to open). For your email campaigns and emails recruiting real estate agents, you should use the strategies, methods, and tricks discussed below. Changing the way you send your recruiting email templates may not be your favorite thing to do. It’s understandable. The long-term benefits of focusing on effective real estate recruiting email campaigns will outweigh the short-term costs.
Templates for recruiting emails with a “screamer” headline
Subject line
This one got your attention, didn’t it? When you were standing in the grocery checkout line, think of every newspaper article and magazine cover that tempted you to open it. I bet you’ve opened hundreds of Buzzfeed articles. It was the subject line that drew you in. There is no doubt that the subject line of every recruiting email template you use is the most important part of the message. You have one shot at capturing an agent’s attention with the subject line of your emails to recruit real estate agents. Your emails about recruiting real estate agents are unlikely to be opened if the title does not catch their attention. But don’t worry. Creating a subject line for an email template for real estate agents can be particularly effective if you use a few tactics. Are you curious? I’m sure you are! In the same way, your recruiting email templates header must be clear.
Curiosity
The curiosity that caused her to open the email led her to read a message that spoke directly to her. Now she lives the life of her dreams on a dairy farm. Human curiosity is the key to success. Despite feeling pressed for time, curiosity compels us to do many things. This technique has been perfected by companies like Buzzfeed. It has to be compelling for you to click on it. Whether it’s a chocolate chip cookie recipe or a celebrity workout routine, the article might be informative. Posts on social media, taglines, article titles, and video descriptions are some of the ways they lure you in. Recruiting real estate agents can be made easier and more effective if the subject lines of your emails spark just enough interest for them to open them. Your open rate for recruiting emails can be almost instantly increased by using this technique.
Self-professed click-bait hater?
Want to be on the safe side? Your real estate recruiting email campaigns may benefit from a subject line that emphasizes utility. Promote the idea that this could be useful to agents for advancing their careers. You will get a higher response rate if you can instantly answer questions such as “why is this email worth my time?” or “what am I going to gain from this?” If you can answer these questions quickly, you will get a higher response rate. Create a couple of real estate recruiting email templates based on a subject line that answers those questions. You can ask friends, colleagues, or anyone else you know about your subject line to provide feedback. Subject lines have a maximum of 36 characters. Make every digit count when recruiting real estate agents with emails.
Make Your Recruiting Email Templates Engaging
You got an agent to open your recruiting email template! Well done! So what happens next? Your real estate agent recruiting email needs to trigger an emotional response in them. Building credibility for your business should be the goal of your proposition. To get the agent to take action, you must gain their trust and encourage them enough. Your email campaign for real estate recruiters must channel your inner sales rep in order to build credibility for your company. Give a brief description of how partnering with your brokerage could enhance an agent’s career in your email templates for real estate agents. Is there anything you can provide them that they aren’t already receiving from their brokerage? Don’t forget that commissions aren’t everything. It is in the interest of many agents to collaborate. You might be able to convince them to respond to your real estate agent recruiting emails by mentioning the availability of new technology and connections to a community.
Stranger danger
Neither this agent nor you are familiar with each other. Using social proof and familiarity to gain a person’s trust when you don’t know them is crucial. The moment someone sees or reads something they can relate to, they immediately feel more relaxed. Including their name and a few personal facts in the email can suffice. This information can be easily found on the internet and incorporated into an email to recruit real estate agents without going Magnum P.I. You can use an email recruiter for real estate roles to find out about where they are currently working, how well they are performing, what position they currently hold, or anything else in that realm. A recruiting real estate agent’s email should include the name of their current brokerage to call upon their familiarity and build trust which is crucial when developing new relationships.
Make it personal
It is everyone’s desire to feel special, not just agents. The people you work with want to feel like you are really interested in what they have to say. Prior to starting your email campaign for real estate recruiters, you should Google every agent you are interested in adding to your brokerage. It is time-consuming, but it is effective. There is a possibility that you will be able to send out fewer recruiting emails in a day. The gain, however, is more than worth the cost because your response rate will increase. It’s easy for me to send 5,000 emails in a few seconds. I won’t achieve my goal with generic-ism. Make your recruiting email templates and real estate agent recruiting emails more personalized with your recruiting CRM.
Asking
In your recruiting email templates, you should always request a meeting in person or over the phone. It is extremely important to ask this question. If you ask an agent if they are interested in switching at the end of your real estate agent recruiting email templates, it is not appropriate. Has anyone ever told you that they think you are “the one” after a second date? Yeah, that’s for creeps.
Changing brokerages involves a million and one considerations. Is that something you should ask them about via email? Trigger, that’s easy. Asking for fifteen minutes of someone’s day to learn about your brokerage at the end of your emails to recruit real estate agents is much less commitment. Coffee is the lifeblood of Realtors. They live and breathe hot bean juice. You should end your email with a question. “Please let me know if you have time for a fifteen-minute phone conversation with me Friday at 2 p.m.” That way you can actually speak with more agents than asking, “Are you interested in this position?” You are sure to be ghosted.
Call to action
E-mail can be used for so many constructive conversations. Face-to-face conversations give you a better understanding of their personality. You can learn more about your prospective candidate’s interests, ambitions, and gauge their seriousness about your offer. This gives them a chance to learn more about your brokerage, as well as develop trust in you. Conversations like these are what bring agents to your door. In your real estate recruiting email campaigns, be sure to invite people to a meeting. The template for real estate agent recruitment should include an effective call to action.
Templates for video recruiting emails
Incorporate videos into your real estate recruiting email templates along with agent recruitment information. Relationships are meant to be built through these videos. A potential agent will be able to tell what you look like, how you sound, and how you behave. First impressions and body language provide a wealth of information for humans. Make a video of yourself speaking. Through your email recruiter for real estate, agents can get to know you much more quickly. A simple video can increase candidate trust and possibly convince them to contact you about joining your brokerage by utilizing your simple video.
Attaching a video to an email?
In real estate recruiting email templates, the text should still appear at the beginning. A video must be explained to the agent before it can be clicked. Describe the video briefly in your text. Regardless of whether the agent is able to watch the video, let them know what the email is about. You now have to keep the agent engaged if they are interested in watching the video. The video should be short and personal in order to accomplish this. A real estate agent recruiting template includes a video that helps them learn more about you and your brokerage. Videos that are clearly structured do not accomplish that. Keeping it light, fun, relatable, even cracking a joke if you’re comfortable with that is fine.
Persistence with your recruiting material can seem time-consuming, redundant, and tedious. Even so, it will prove to be your brokerage’s lifeline. When it comes to creating an effective recruitment campaign, persistence is a tried-and-true method. Your email recruiter for real estate needs to be able to withstand people’s tendency to delete emails.
Recruitment materials, as well as follow-up materials, should be sent out every seven to fourteen days. Try again if you fail the first time. Your recruitment emails should include multiple follow-ups on your offer to everyone who receives them. You may not receive an answer from an agent for a variety of reasons. They received your first email at an inconvenient time. You might find it in their spam, or they might have forgotten to respond. Has it never happened to you that you read a text and responded to the sender instead of your brain? It can’t be just me. I could go on and on. As a result, you should constantly send out material if you want to get the best response rates.
Technology
Don’t work harder, work smarter. It is important to incorporate technology into your brokerage’s recruiting campaign. The new generation of millennial agents thrives on technology. All agents whose generation has a letter after W have Twitter, Facebook, Instagram, and LinkedIn accounts. It is therefore imperative that you and your brokerage be represented across all those platforms as well. Recruiting materials should be promoted on social media outlets. A: why aren’t you doing it? And B: you should be. Social media is the first place an agent will look if they are really interested in your brokerage. By showing how you represent your brokerage to the public, it gives a clear picture of who you are and how you do business. Agents should not overlook this image, which is crucial to their success.
In addition to enhancing recruitment campaigns, technology can be used to track and maintain email drip campaigns. Your recruitment plan should include tracking email drips. The only way to determine what is working or what needs to be changed is to measure it. Working to improve your recruitment campaign requires feedback on the materials you send out. The majority of agents who receive your materials won’t provide you with feedback verbally or in writing. The next best thing is numbers and statistics. You can access these tools through platforms like Brokerkit. By scheduling drip emails, you can keep in touch constantly. In addition to documenting opening rates and response rates, the system also provides information about other key metrics.
Agent Recruiting is Key
Due to the fact that you’re still with me, I’m going to assume you enjoy staying in business. Having a tent-mate named Hank under a bridge is not something you might consider a goal. In order to grow market share, you need the right agents who have great talent to keep your brokerage afloat. The job of the brokerage manager is to ensure that its recruitment strategy is constantly updated and adapted to attract the best agents. Recruiting agents has been proven successful with consistent, well-drafted, recruiting email templates. Analyze the statistics generated by your recruiting email templates regularly. Take feedback into account to ensure the right people are signed in order to see positive effects build to a substantial amount, you may need to wait sometime until good fits join.