On-Demand Agent Recruiting Tips:
11 Proven Tips
Fast, efficient, and on-demand: Your perfect recruiting solution
Real estate agents are in high demand, which makes it extremely competitive to recruit them. A broker has to do a lot to stand out from the crowd because many real estate professionals are being courted by multiple brokers.
From your company’s culture to your external marketing, here are a few tips that I have found helpful in recruiting real estate agents.
Build a strong company culture or team
It’s important to know what you’re all about. Unlike most other professionals, real estate agents don’t just want a place where they can grow their careers. It’s important to them that they feel “at home” and can grow into a community.
Your team is a great resource for younger agents. What can they learn from you? As a current agent, what benefits can you expect? Is there someone who would be an ideal candidate? How are you different from others? The value proposition is the thing that distinguishes you from your competitors in business and real estate. Ensure your team or brokerage has a clear mission statement. Identify what your team means to its existing members. The team needs to be pulled in the same direction for success to be achieved.
Honesty and directness are important
Real estate professionals are used to hearing pitches. Being open and transparent is particularly important when you “sell” to someone in the business. The last thing you want as a real estate broker is potential agents. An agent who is right for you is important. You’re more likely to find happy agents if you hire the right ones.
You should be honest about what you cannot deliver in your recruitment campaigns for real estate agents. Recruiting agents who stick with you for a long time is the only way to ensure a successful recruiting process. The recruit doesn’t need to hear brutally honest truths from you. Small teams are growing teams, and inexperienced teams are learning. There are always better ways to phrase things. However, they should be aware of what to expect.
Tactics for marketing
Marketing listings is already part of what you do. Brokers can also be marketed using the same tactics. Get your social media accounts up and running. Creating landing pages is important. Mailers should be sent out. Publicize your business. In addition to bringing in buyers and sellers, you can also recruit new Realtors using the same marketing funnel. Just like your existing marketing strategies, develop a comprehensive recruiting strategy.
Getting new real estate agents takes time, just like getting buyers and sellers. It may take a quarter or more for your marketing to yield results. You will also become better at using these marketing tactics as you leverage them. Buyers and sellers could benefit from a marketing campaign that is positively geared toward new recruits.
Make a list of the types of agents you would like to work with
In your brokerage or team, what type of agent would be most effective? Consider your top priorities when choosing an agent. If you do this, you will be able to determine whether the agents who apply to your firm are right for your culture. It is really important to pay attention to how well a team will function together when you are building one. Your recruiting appointments should include other brokerage or team members. Any concerns they may have should be listened to.
Moving from one brokerage to another or from one team to another isn’t that difficult for a recruiter. Keeping people happy is the only way to keep them.
Make sure your existing agents are happy
There are many ways in which your agents sell the team more effectively than you ever could. The more friendly, experienced agents you have, the greater the impact you will have on new recruits. Experienced real estate agents will pick up on agents who seem to be stepping out to make a sale. You will also be able to draw in more agents when your existing agents are happy. It’s not good to be the brokerage or team that other people warn other people about when they attend a conference.
Compensation is an important consideration
Compensation is important. Increasing agent compensation is always an option, especially when you are just starting out. However, cash compensation is not always required.
It is common for recruits to look for other benefits (such as networking opportunities, seminars, and continuing education) in order to improve their career and performance.
It is important to focus on career development when dealing with new recruits. Agents with experience want to build their books and streamline their administrative processes while obtaining additional support.
Engage in local events to promote your business
Maintain a presence in your community by sponsoring local charities and attending local events. Meeting people who are interested in getting into the business can happen anywhere. Getting to know you better increases your chances of someone approaching you about joining your team. Getting new clients is always a plus!
Attend networking events related to real estate
You can build your team as well as your book by attending real estate conferences and networking events.
When networking, let people know you are looking to expand your business. Describe the type of agent you are looking for. Brokerages especially spend a lot of time recruiting. Recruiting takes place during internal events for real estate teams, but at brokerages, it always takes place. Recruits may consider your brokerage in the future, even if they are not looking for a change right now.
Invest in the right media
The recruiting process should be described on a landing page and in a separate section of your website. In order to move new recruits down the funnel, you should drive them to a special landing page that is tailored to them.
Recruitment is similar to finding a client in many ways; just like a new client, a new agent needs to be sold on the business. Prepare a marketing kit for each new hire. How does working with your team benefit you? How is your team different from others? How successful are each of the agents statistically? How long has each agent been in the business? In what ways can new recruits expect support?
Enhance Your Recruiting Process
In what ways does your recruiting process differ from others? In the same way, you would build a client funnel, you need to build your funnel as well. Recruiting interviews, newsletters, follow-up emails, follow-up calls, and more are included. What can you do to improve your recruiting process? Ask your current agents. On the other side, they know how it feels.
Make sure your recruiting process is audited regularly. What are the reasons for potential recruits dropping out? Is there a place where you seem to be losing them? Is there room for improvement? Is it just that other offers are more competitive? Taking the time to explore these questions and others will help you understand how your recruiting process is performing and how it can be improved.
Make the most of your connections by getting creative
You need to be creative sometimes as a real estate recruiter. Your local real estate school might be a good place to recruit. Getting in touch with builders or banks might be a good idea.
There are some people who talk to estate sellers for leads. Real estate agents often contact estate sellers to empty houses before connecting them with buyers. Their knowledge of great real estate agents is a result of this. Leads are also obtained from senior housing administrators. It is common for seniors to sell their homes when they move into senior housing. In this way, housing administrators are familiar with all the major players in the sector.
You can get in touch with successful real estate agents in many ways, and getting in touch with them not only helps you recruit agents but also helps you build your network. New agents can be found anywhere. However, you should find agents who will truly work with your brokerage. Community, mission, and brand are more important to the long-term sustainability of your real estate team than mere agent recruitment.
