Here are some ways FSBO sellers can get the same exposure as agents
Get in the mind of the competition;
Stop thinking like a Homeowner and Start thinking like a Seller
With the number of homes listed on the Multiple Listing Service (MLS) reaching an all-time high, it is no surprise that over 80% of homes sold are now being done through this system. For many FSBO sellers, this may feel like a daunting statistic to compete against; however, there are still ways for these sellers to market their property effectively and make a sale without having to use a professional real estate agent.
Due to the availability of so many resources, by-owner sellers can successfully perform tasks once considered exclusive to realtors, such as pricing and marketing their property.
Anyone who is willing to follow a series of step-by-step instructions can sell their home with the help of online services.
One of several online services that help sellers bypass real estate agents and their 6 percent commissions, sellers reach motivated buyers who conduct their own home searches regardless of whether or not they are working with an agent.
In the same way as agents, FSBO sellers can also follow these steps:
● Use the Multiple Listing Service.
Harnessing the power of the MLS is key to getting maximum exposure for any listing. FSBO sellers with listings on their local MLS get their homes in front of the entire buyer agent community.
● Featured on other home-buying websites.
Realtors use all possible online avenues, including Zillow.com, Realtor.com, Yahoo Real Estate, and Craigslist, in addition to the MLS. These resources can be automatically syndicated to by-owner listings through good online services.
● Your property should be listed professionally.
It is crucial to include creative text and compelling photos in a listing since most buyers begin their home search online.
● Network smartly to market your business.
People talk about successful sellers. Keeping your neighbors and friends up to date about your property is essential, as is printing fliers, advertising in local newspapers, and sending out postcards. There is always the chance that someone you know is looking for a home just like the one you have.
● Organize an open house.
Many by-owner sellers fail to emulate professionals in this area. A yard sign is all too often all that sellers do to advertise their homes. In order to have a top-notch open house, signs must be placed around the neighborhood several weeks in advance and visitors must be screened to determine which ones are seriously interested in the property and should be contacted.
● Organize a professional team.
An FSBO seller cannot handle everything by themselves. It is imperative that they work with a real estate attorney and title agency that are experienced in real estate. As part of the home selling process, hiring a lawyer – usually no more than $500.